courtney sandlin
product designer
recent experience and impact
Crafting experiences that help new entrepreneurs feel confident running their small business.
Principal product designer
Design lead for LegalZoom’s small business financial platform, spanning zero-to-one product development and post-launch growth across web and iOS.
Zero-to-one financial platform • Onboarding & activation • Payments & bookkeeping
March 2022 - Present
Owned end-to-end product definition, experience architecture, and execution for LZ Books, launched from concept to market in under 10 months
Led onboarding, activation, and core workflow system design across web and iOS
Improved first-time activation +27 points and increased iOS MAU +43%
Enabled $5.4M+ in paid invoice collection and $3.9M in customer tax savings in year one
Drove roadmap and quality decisions post-launch across product, engineering, and business partners
Principal product designer
Principal IC design owner for QuickBooks’ global money movement and first-time use platforms.
Global payments • Onboarding systems • First-time use
April 2020 - February 2022
Owned full-stack design strategy for global payments activation across web and native mobile
Shipped foundational onboarding and payments workflows supporting international expansion
Generated $1.5M in incremental value within the first week of payments launch
Increased pay-enabled invoices +30% and payment submission rates +25%
Drove +8% lift in new customer acquisition across markets
highlighted projects
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Project details are currently being worked on.
Feel free to get in touch for details on process, decision making, and impact!
about
I'm a maker who loves crafting functional things in joyful ways.
From digital experiences and office antics to neighborhood potholes and everything in-between—
I care about what I do, how I do it, and the impact it has on the community around me.